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Buying and Merchandising and Ecommerce roles

  • Priti Wilson
  • 53
  • PERMANENT EMPLOYMENT PlantX & Bloombox September 2021 - Present Buying and Merchandising Category Manager UK, CA,US and Israel Reporting to the founder of the business, I am responsible for implementing a buying, merchandising, trading and marketing strategy whilst ensuring all online channels are fully maximized and analyzed. => Responsible for sourcing plant based products for the UK and Canadian and the US markets => Implemented a full SOP to ensure best products are on the website at all times => Creating a full trading and forecast plan for a 3-month, 6-month, 12-month and 24-month window => Working closely with Canadian and US Store managers to ensure the range assortment is the most suitable per store => Working with the warehouse supply chain to ensure all stocks are in the right place at the right time => Create range plans for seasonal products and implemented a full trading plan to ensure low terminal stocks and clearance => Managed to implement a dropship relationship with suppliers and customers from scratch => Worked with all major stakeholders to ensure all facets of the website are in line with the business => Undertook data analysis, trend data and customer demand to ensure best products are in prime position => Created a full new category structure for the UK, US and CA websites to ensure best practice => Developed an SOP to create an offers page on the website => Achieved a high rate of backlinks working with 900+ brands Redber Coffee Roastery July 2020 to November 2021 Buying and Merchandising Manager Reporting to the owner and Director of the business, I am responsible for implementing a buying, merchandising, trading and marketing strategy whilst ensuring all online channels are fully maximized and analyzed. Buying => Completed full range review of existing suppliers and products to include margin analysis, cost price negotiations and revising minimum ordering quantities and ensuring stock delivered to meet sales forecasts => Built and developed existing supplier relationships => Increased the ranges and introduced key brands to the business => Researching new markets and products and onboarding them into the business => Completed a full category restructure to reflect business sales performance and future opportunities => Continuously undertaking competitor analysis to ensure business is in line with the market =>Created robust range plans for 6-8 months Warehouse =>Ensuring all purchase orders are placed on the ordering system and are correctly being booked in and delivered by the warehouse =>Organizing, directing and influencing new warehouse systems and processes Merchandising =>Defining and implementing a cohesive and relevant pricing strategy =>Developed a stock ordering strategy and system and discipline =>Identifying fast sellers and optimizing their performance =>Trading out of slow sellers and implementing a promotional strategy =>Analyzing sales trends to feed into the buying plan =>Using Google Analytics to analyze online performance KPIs and identify key strengths and weaknesses of the range =>Ensuring stock is ordered in a timely fashion to meet sales and margin budgets =>Ensuring terminal stock is at a minimum at all times =>Creating a wholesale and trade pricing structure to be implemented across all categories =>Introduced a full sales reporting system using current database and manipulating data Trading =>Identifying slow sellers and taking action to trade and clear =>Taking promotional actions to ensure items are traded within margin budgets and forecasts =>Creating and implementing a trading calendar to ensure promotional activity is being adhered to =>Ensuring Best Sellers are traded to their potential and given adequate space and visibility =>Mapped new category structure to website to ensure best customer experience Marketing =>Implementing an email strategy and plan =>Determining appropriate products to be featured on email campaigns and social platforms =>Giving direction on website pages to ensure all homepages, landing pages and blogs are relevant and in line with the trading calendar =>Creating trading opportunities online by using offers to gain customers and grow the business and increase average spend =>Introducing external joint collaborations with suppliers to grow the business and gain more customers Robert Dyas February 2016 to February 2020 Ecommerce Trading Manager Reporting to the Head of E-Commerce I am responsible for developing and trading the Ecommerce channel, reporting on and analyzing online performance. => Preparing weekly trade performance reports and working with content teams to improve and optimise performance at product and category level => Analysing sales on a daily level to ensure budgets are met and actions taken to meet budgets using Google Analytics and Magento => Working closely with development and content teams to identify ways of improving range visibility and performance on the website => Creating trading and competition calendars => Working closely with buying teams to increase dropship ranges online => Ensuring a high level of availability is achieved at any one time across 22k skus and reaching sales of £32m in 4 years => Trading the online only ranges through with promotions and driving through social channels => Identifying strengths and weakness to optimise trade performance and feeding back to relevant buying teams => Leading the online product and promotion activities and maintaining a product planning calendar => Ensuring homepage, landing pages, emails and social marketing all reflect key promotional activity and key products => Improving speed to market process => Working closely with store communications to maximise sales through correct distribution of stock The Dune Group September 2014 to February 2016 Ecommerce Merchandiser Reporting to the Merchandising Director I am responsible for growing the Ecommerce channel, maximizing sales and profits through planning and delivering commercial levels of stock. Key player in shaping the Ecommerce strategy. => Managing WSSI, Stock and sales forecasting by department to drive greater profit. Comparing performance against stores. Ensuring profit is reported. =>Working alongside the Ecommerce team to produce a strategy with clear KPI’s, including key building blocks developed with web and core merchandising input. =>Actioning excellent working process within the department, identifying process improvements and better ways of working. =>Meeting merchandisers monthly, identifying risks and opportunities to web performance. =>Weekly trade reporting with team and across the business. Initiating and driving analysis to further enhance the site and drive sales. =>Ensuring stock integrity is investigated to eliminate any cancellations to customers and ensuring a high level of stock availability across own and partner sites =>Working with core merchandising team to influence future web specific requirements. =>Managing TAM, developing and coaching them to deliver the needs of the department Isabella Oliver September 2012 to September 2014 Ecommerce Merchandiser Reporting to the CEO I am responsible for the implementation of a complete planning and trading function for both Isabella Oliver clothing ranges and non clothing range, working directly with partners of the business to introduce an effective merchandising department => Responsible for the planning and trading for both brands of the Isabella Oliver brand => Managing a seasonal £10m budget across both clothing ranges across approximately 1,500 new SKU’s per season => Responsible for range presentation, validation and sign off => Accountable for sourcing new brands for the non-clothing departments and ensuring appropriate packaging is developed => Managing a tight critical path with the production development team => Ensure that the website has the best possible product sequence in order to increase sales conversion rates => Producing test scenarios to ensure all aspects of trading thoroughly tested before launch => Signing off wholesale range selections and prices => Planning the stock intake requirements to meet budgeted sales, whilst ensuring healthy stock turn is achieved => Liaise with suppliers to negotiate cost prices, ordering and re‐orders, agreeing timescales for delivery and managing administration => Monitor slow selling products and take action to reduce prices or set promotions as appropriate => Identifying opportunities for promoting Isabella Oliver products and ranges through recommending promotions and offers => Analyse the key aspects of best-selling products and ensure they reach their full potential => Directing which options need to feature in monthly style brochures => Analysing trading statistics and provide management reporting on results weekly, monthly, seasonally and annually => Reporting weekly against stock levels, ensuring minimum stock left at the end of the season => Recommending retail pricing levels, deciding on sales lines and creating the mark down percentage strategy => Identifying new business opportunities and effective exit strategies for dead stock => Ensuring a cohesive reporting system is implemented => Managing the merchandising function in the launch of the new website Gray & Osbourn June 2003 to September 2012 Merchandiser Reporting to the Merchandising Director as a Merchandiser, I work in close collaboration with the Merchandising Director and Buyer to manage a designated product area that drives approximately 50% of gross sales and am accountable, together with the team, for sales and product profitability. => Planning the range of products to be sold with the buying team -Responsible for the effective planning, day to day stock and supply chain performance management and reporting for the product area -Employing key analytical information to build up profitable and demanding buying plans by category and supplier within a flexible merchandising framework which supports the development of a consistently stylish, confident and cohesive fashion offer -Working closely with the Merchandising Director to define, agree and implement departmental budgets, range direction and sales and merchandise plans Overseeing the collation of accurate historical data regarding product and supplier performance and contribute to the range planning and product sign off process -Working with the team to plan, select, source, buy and supply product that out-performs historical sales and profit performance, season on season and year on year => Analysing sales figures and trends by overseeing the accurate collation of the Monday pack (which includes KPI’s such as sales, LOS%, RR%, dropped demand, TF’s, dormancy etc) and produce a summary for the buyer and Merchandising Director -Providing clear and accurate merchandising results and analysis for each catalogue both throughout the season and at season end => Forecasting future sales and profits using computer systems by supervising the delivery of a weekly WSSI and identifying the risks and opportunities to the Merchandising Director and forecasting rebuys at line level using the company forecasting system => Setting prices and sales targets => Planning budgets and presenting sales forecasts to managers by attending, participating and making recommendations in weekly trading meetings, sign offs and planning meetings => Negotiating prices with suppliers, placing orders and making sure that goods arrive on time and ensuring all intake is delivered within a specific delivery window and also overseeing the timely and accurate raising of all purchase orders => Controlling stock levels, moving stock and making sure that best selling products are always available -Managing current stock levels through warehouse stock phasing, timely and concise ordering to minimize dormancy, increase service levels and reduce returns rates -Overseeing the delivery of a weekly OTB analysis and making recommendations to the Buyer and Merchandising Director. -Negotiating with suppliers to reduce stock holding of poor sellers => Promoting or reducing the prices of slower selling lines by preparing markdown and reviewing and signing off with the Merchandising Director => Visiting with suppliers to discuss how their products are selling by working with the buyer to build and manage supplier relationships on a day to day basis and engaging the Merchandising Director in any supplier management issues that require escalation -Supporting the Buyer with status information for buying trips to build and manage supplier relationships and provide insight for negotiation and agreeing the application of supplier penalties, reducing lead times and reducing cost prices and increase margin => Working closely with the warehouse inbound quality inspection team to identify and manage any product or packaging quality problems -Managing the critical path throughout the season to produce five full price catalogues annually plus a minimum of ten remails -Directing the Catalogue Production team to ensure stock included in the markdown offers are presented in a space that reflects stock - levels Debenhams Plc, London, November 2001 to May 2003 Assistant Merchandiser => Maintaining an accurate delivery schedule in relation to the Buying team and Suppliers, informing Merchandiser of any discrepancies and taking appropriate action, ensuring it is in line with the critical path and informing the distribution department of deliveries. => Assessing line requirements and phasing intake accordingly => Setting up, maintaining and forecasting the WSSI's at departmental, category and at line level, taking into account margin, weekly intake movements and proposing any promotional activity in relation to current sales performance. => Producing in-depth and detailed Ad hoc analysis as requested, analysing it and taking any necessary action. => Range planning => Managing store openings, ensuring a full stock package is built for the store by liaising with the Distribution department and the warehouse, the space planning department and the store manager. => Managing junior team members on a day-to-day basis ensuring their training needs are being adhered to. Etam Plc, London, October 1999 to November 2001 Assistant Product Planner => Overseeing and maintaining the optimal sales / stock balance within stores => Collating budgets for stores and product for each season, taking into account plan sales, stock, intake, distribution, margins, markdowns, branch phasing, promotional activity, terminal stocks, at both divisional and company level => Liaising with stores and Regional Business managers in order to optimise sales performance and stock levels => Providing regular analysis to the Product Controllers and Product Directors => Maintaining line details and providing analysis for International Department Laura Ashley Ltd, London, August 1995 to October 1999 Senior Allocator / Trainee Assistant Merchandiser => Forecasting WSSI's on a weekly basis, highlighting potentialisation and problematic areas to various departments in the business => Suggesting and costing of markdown and promotional activity => Directing allocators on intake targets to ensure that they are met => Supervising allocations go ensure launch dates are met in line with the current needs of the business => Managing new store opening packages and branch merchandising for the department => Analysis for both the in-season trading and planning functions => Training and development of junior team members on AS400 systems and spreadsheets
  • Full-time
  • 1 Thames Cottages
  • Surrey
  • February 12, 2025
  • +447940462535
  • pritiWILSON@btinternet.com