Web Designer

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  • Orlando Ruiz
  • 45
  • Orlando Ruiz Web Designer and CMS Specialist Chicago, IL 60613 | 1 (773) 749 5345 | Orr332@yahoo.com | www.OrlandoRuiz.net Profile Experienced Web Designer and CMS Specialist with UI/UX, content strategy, and SEO expertise. Skilled in AEM, Sitecore, and data-driven content optimization to enhance engagement, traffic, and conversions. Adept at designing user-focused web solutions that align with business goals. Skills UI/UX Design: Figma, Adobe XD CMS Management: Adobe Experience Manager, Joomla, WordPress, Sitecore Development Languages/Tools: HTML5, CSS3, JavaScript, jQuery, Bootstrap, Visual Studio Code Design Tools: Adobe Photoshop, Adobe Illustrator, Adobe InDesign Content Marketing: Email Design and development, Landing Page development, Content Strategy Analytics/Collaboration: Google Analytics, Google Docs, Salesforce, Jira, Slack Agile work methodology, Web Accessibility (ADA Compliance), Conversion Rate Optimization (CRO) Experience Freelance Digital Designer Advanced Web Group | Chicago, IL May 2021 โ€“ Sept 2024 โ€ข Designed high-converting UI/UX prototypes in Figma, accelerating development cycles. โ€ข Optimized content in AEM, increasing client site engagement by 60%. โ€ข Designed and implemented user-centered digital strategies, increasing client satisfaction scores by 30%. Systems Analyst Verizon Wireless | Chicago, IL October 2021 โ€“ September 2023 โ€ข Managed XML DITA content migration and validation in AEM, ensuring 100% accuracy and compliance with technical reports. Web Developer Grainger Industrial | Chicago, IL May 2017 โ€“ August 2021 โ€ข Developed promotional microsites and email campaigns utilizing AEM, boosting engagement by 65%. โ€ข Optimized Grainger Knowledge Center blog for SEO and ADA compliance, increasing organic traffic by 40%. โ€ข Optimized digital content strategy to align with marketing goals, driving measurable engagement growth. Graphic Designer Deloitte Chicago | Chicago, IL October 2015 โ€“ November 2015 โ€ข Designed detailed building floor maps for multiple corporate locations, enhancing navigation for employees and visitors. Web Developer Orderzone, LLC | Chicago, IL October 2011 โ€“ September 2014 โ€ข Redesigned the company's main site and web architecture to align with brand voice, resulting in a 40% increase in traffic. โ€ข Launched targeted email campaigns, raising customer engagement by 30%. โ€ข Leveraged Adobe Creative Suite to develop wireframes and user flows, optimizing conversions by 30%. Education Illinois Institute of Art โ€“ Chicago, IL October 2002 - September 2006 Bachelor of Fine Arts - Interactive Media Design
  • Full-time
  • 851 W Montrose #114
  • Illinois
  • April 3, 2025
  • 7737495345
  • orr332@yahoo.com