Experienced Website/Digital Merchandiser | E-commerce | 7 Yrs.

Data Analyst
+3
E-commerce MerchandiserE-commerce Operations ManagerUX Researcher (User Experience)
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Candidate Information

Full Name
Sanchita Dash
Age
33
Education
Master of Fashion Management
Experience
7
Job Type
Full-time

Contact Details

Phone
+91 98671 52194
Email
sanchita4983@gmail.com
Address
Hyderabad
State
Telangana
Country
India
Social Info

About candidate

About you
Dynamic professional with extensive experience in e-commerce and site
merchandising, coupled with a solid background in program management and
operations. Proven ability to lead cross-functional teams in developing and
executing online strategies that drive customer engagement and maximize
revenue. Passionate about leveraging data-driven insights to continually refine
digital strategies and elevate the online shopping experience.
What are you looking for in a new role?
I’m seeking a role that allows me to lead digital strategy, utilizing my e-commerce, merchandising, and program management expertise to drive customer engagement and revenue growth. I’m passionate about leveraging data insights to optimize online experiences and collaborate with cross-functional teams to execute impactful strategies.
What you are interested in working with us?
I’m particularly drawn to the role of Online Merchandiser Optimization Planner as it allows me to blend my passion for e-commerce and data-driven strategy to optimize product presentation and drive engagement. I find great motivation and passion in tackling user experience challenges, and it gives me immense satisfaction to see the impact of my efforts reflected in data and measurable results.
What has been most challenging experience in a past role?
One of the most challenging experiences I faced was joining Paytm Mall and being tasked with revamping an entire category within just two weeks for an upcoming sale event. With no formal training on the new platform and the previous team members having left, I had to quickly collaborate with the design team for banner creation, category team for brand inputs, marketing team with promotional inputs, and so on and so forth.
What I encountered was managing a complex cross-functional project with multiple teams having conflicting priorities. Navigating these differing perspectives and ensuring alignment required strong communication and collaboration. Ultimately, the experience taught me how to balance competing demands and deliver results effectively under pressure. Thereby, I was able my implement my learnings in future events.

Cover latter

Dear Hiring Manager,

I am excited to apply for the Online Merchandiser Optimization Planner role. With a background in site merchandising and operations, I have honed the skills necessary to enhance user experience and drive conversion through data-driven optimization strategies.

In my previous roles, I’ve analyzed site performance metrics and identified key user journey barriers, using tools like Google Analytics and Excel to drive actionable insights. I’ve run A/B tests, collaborated closely with cross-functional teams (Marketing, Design, Product, and Category teams), and implemented optimizations that improve website performance and customer satisfaction.

I am particularly passionate about staying on top of industry trends and utilizing fresh ideas to continuously enhance the digital shopping experience. I’m confident my attention to detail, ability to analyze data, and proactive approach will allow me to contribute meaningfully to your team.

Thank you for considering my application. I look forward to the opportunity to discuss how I can contribute to the said role for continued success.

Sincerely,
Sanchita Dash