Digital Ad Operations Manager

Professional Summary

Experienced Advertising Operations Manager who is highly dependable, results-oriented with over 35 years experience in the media industry. Adept at ad trafficking, campaign management, client relationship building, and achieving outstanding results by leveraging cutting-edge technologies. Known for my problem-solving capabilities, organizational excellence, and technical expertise in advertising platforms.

Dear Hiring Manager,
I am writing to express my enthusiasm for the Advertising Operations position listed online. With a proven record of responsibility and dedication, I am confident that my skills and experiences align perfectly with the requirements of this role.
Throughout my career, I have demonstrated the ability to manage complex operations effectively, led by example, and foster motivated teams. My background equips me to handle the operational challenges outlined in your job description and contribute to the seamless execution of your advertising campaigns.
I am excited about the opportunity to bring my expertise to your organization and am confident in my ability to deliver results that align with your objectives. I welcome the chance to discuss how my qualifications can contribute to your team’s success.
Please find my resume attached for your review. I am available at your convenience for a conversation and can be reached at 516-532-4464 or via email at johnpoli314@gmail.com.
Thank you for considering my application. I look forward to the opportunity to contribute to your team.
Sincerely,
John Polihronakis

PROFESSIONAL EXPERIENCE

Warner Brothers Discovery – MotorTrend Group
Digital Advertising Coordinator EL Segundo, CA | June 2016 – Present
• Managed, Trafficked and QA’d advertising campaigns for major automobile clients such as Jaguar, Land Rover, Acura, Honda, Kia, Genesis, INFINITI, Subaru, Nissan, Volkswagen, and Hyundai
• Evaluate optimization strategies for multiple campaigns to maximize both delivery and advertiser performance.
• Collaborated with sales and engineering teams to troubleshoot creative issues and implement solutions.
• Evaluated and implemented third- and fourth-party ad tags (IAS, DoubleVerify, Dynata, Nielsen, MOAT, Comscore).
• Leveraged expertise in Google Ad Manager (GAM) for ad serving as well as macro integration within third party tags.
• Administered Preferred, PMP and Programmatic Guaranteed deals for U.S. and Canadian clients.
• Utilize Nativo proprietary ad serving technology to generate and traffic multiple native creative ads.
• Utilize the page source code to provide specific key value parameters for targeting purposes.
• Traffic, troubleshoot, and adjusted creative assets via Photoshop and resized video creatives via Handbrake for seamless campaign execution.
• Performed technical troubleshooting using tools such as Charles Proxy and page source analysis.
• QA data entry and port over to server via Elan and Boostr data entry systems.

1) Troubleshooting DoubleVerify viewability on Native Headline Video
I was able to work with the DV support team to find the common key value on our site in order to add that value on the DV #btreg parameter within their code so that the viewability function can work properly for the DV 1x1 tracking tag we implemented. Typically this step is not needed but in certain circumstances, code manipulation is necessary. I was able to identify, troubleshoot, and resolve the viewability issue within the code.

2) Assisted Brian, Maybeth, and Julie with troubleshooting video tagging in Kaltura. Concluded that the Kaltura capabilities are available for specific targeting but we would have to work with editorial and production to implement the proper tagging in Kaltura as well as the article page in order to target videos based on Make/Model. Understanding how CMS Metadata works in Kaltura to target make/model/bodystyle.
Worked with Maybeth in understanding the MRSS FEED to import the Kaltura Video ID into GAM.

3) Julie Burg and product team consulted with me to troubleshoot and determine why Native Headlines were not serving in assigned ad slots which were given specific key values in the curator tool. After inspecting the code on the MotorTrend pages, I was able to determine that the order of the key values listed in the curator tool needed to be changed. "Listings" needed to be assigned first then the numerical key values after "Listings". Once the order was changed, the Native Headlines appeared on the ad slots. Julie was then able to work with the product team to roll out the changes.

4) We had issues with a DV tag where the client said they updated their blocking tag to a monitoring tag on the back end without sending new DV tags. I was able to investigate with Ad Lightning to see if ADL would identify the DV tag supplied and determine if it was blocking or monitoring. I found a section in the ADL report where it identifies and states if it's a blocking or monitoring tag.

5) I had to build a Continental (general tire) Nativo article which contained a lot of superscript in the HTML code.
The client complained about the spacing in the lines that contained the superscript since they weren't even.
We didn't have time to consult with Nativo support since this was going live ASAP.
The Nativo UI does not give us the option of adjusting line spacing so I switched to HTML view and added additional HTML code "06 Plus " which I learned on my own that corrected the line spacing problem which the client was happy about.

6) Julie Burg was asked to pull a charles session from a mobile device which she was not familiar with. Julie reached out to me for help and I was able to download the Charles Proxy app and install all the necessary certificates for proper operations of pulling "Charles Sessions" for the GAM Support team. I was then able to connect my laptop and mobile device by manually adjusting the HTTP proxy using my laptop's IP address and "Port" field. Once my device was proxying to my desktop/laptop machine, I went to my phone’s browser and typed http://www.charlesproxy.com/getssl to download and install the machine certificate. I pulled the "Charles Session" successfully from mobile device showing the "Safari" was not showing the interstitial 300x250 but instead what just reloading the same page. This "Charles Session" was sent to GAM support which provided information they needed to resolve the problem.