Associate Director – Content Marketing, with over 9 years of professional experience

Digital Marketing
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Candidate Information

Full Name
Dinesh Kumar C
Age
33
Education
Post Graduate Program in Business
Experience
9.5 years
Job Type
Full-time

Contact Details

Phone
+919047207892
Email
dineshkumar.cg@gmail.com
Address
45C Amman Nagar, Nanjundapuram Road, Podanur
State
Tamil Nadu
Country
India
Social Info

About candidate

About you
With around 10 years of experience in content marketing, digital marketing, and monetization, I am a passionate and results-oriented leader who thrives on creating and executing innovative content solutions that drive growth and value for businesses and users. As the Associate Director - Content Strategy at Simplilearn, I manage the content marketing efforts to drive the growth of Simplilearn & its owned-brands Fullstack Academy and SkillUp by Simpliearn. I have also successfully scaled content curation leveraging generative AI tools like ChatGPT, Google Gemini, and Claude.

Prior to joining Simplilearn, I held key roles at leading edtech, media and news & content brands such as BYJUs, Dailyhunt and Josh, where I led multiple strategic initiatives to increase user acquisition, retention, and engagement through content marketing efforts and content partnerships. I also have a strong academic background, with a Bachelor's degree in Engineering from College of Engineering, Guindy, and a Post-Graduate Program in Business from SDA Bocconi School of Management, Milan, Italy.

My mission is to leverage my skills and expertise in content marketing, digital marketing, and monetization to create impactful and scalable businesses that provide immense value to their customers.
What are you looking for in a new role?
Looking for a content marketing senior leadership role where I could utilize my skills and hone them while positively impacting the business growth.
What you are interested in working with us?
The requirements of this role match well with my skills and expertise, which would give me an opportunity to deliver the responsibilities to the best.
What has been most challenging experience in a past role?
Constantly being on top of the search trend to be on Top 5 SERP rankings have been an interesting challenge in my past role. However, it fuels my drive to consistently stay focused and lead the content marketing efforts for the business growth.

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Hi Recruiting Team,
I am writing to express my interest in this role with your esteemed organization. With around 10 years of experience in driving digital marketing strategy, content marketing, content creation, lead generation, and revenue growth across diverse industries, I possess the skills, expertise and leadership qualities to significantly contribute to your team's success.

In my current role as Associate Director - Content Marketing with Simplilearn, I have spearheaded various content marketing efforts that have resulted in around 25% increase in new customer acquisition and a 2x growth in customer engagement and retention across both B2B and B2C streams. I have a proven track record of developing high-performing content across various formats for both B2B & B2C streams (Ref: my content portfolio), including SEO-optimized blog articles, marketing emails, social media content, digital marketing campaign copies, influencer marketing campaigns, presentation slide decks, and newsletters.

Prior to Simplilearn, I had been a revenue strategist driving revenue growth at Dailyhunt, and devised go-to-market strategies fo both B2B and B2C revenue streams boosting annual revenue by over 15% for two consecutive years. I also channelised new revenue streams through the introduction of 12 product/ content solutions, and through strategic content partnerships with global content publishers.

My diverse experience extends beyond content marketing. I have co-founded a creative media agency, where I developed my leadership skills by managing a team of creative designers, video editors, copywriters, by delivering successful marketing campaigns for my clients. My background in engineering combined with a business management degree allows me to approach marketing challenges with a data-driven and analytical mindset. I am a HubSpot certified content marketing professional, constantly honing my skills to optimize campaigns for maximum impact.

I am confident that my proven abilities to create high-performing content, lead teams, and
achieve measurable results align well with the requirements for this role. I am eager to
learn more about this role to discuss how my skills can contribute to its success.

Sincerely thanking and looking forward to hearing from you soon.
Regards
Dinesh Kumar C
Mobile: +91-9047207892
Email Id: dineshkumar.cg@gmail.com