Brand Identity Specialist

Advertising Specialist
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Candidate Information

Full Name
Anu Soman
Age
40
Education
PG graduation in PR and marketing
Experience
19 years
Job Type
Full-time

Contact Details

Phone
+91 9850837393
Email
somananu@gmail.com
Address
Bavdhan Pune 411071
State
Maharashtra
Country
India

About candidate

About you
As a brand and communications professional with nearly 19 years of experience, I have collaborated with diverse companies to establish robust and enduring brand communication platforms. In the early stages of my career, I concentrated on developing and implementing communication strategies for well-known brands, primarily utilizing public relations as a tool. The latter half has been particularly dynamic, combining marketing, video production, events, and digital marketing. I have been deeply involved in creating corporate films, conceptualizing brand initiatives, and managing corporate events. I have also collaborated closely with CSR teams to brainstorm and promote awareness of various initiatives.
What are you looking for in a new role?
As a Brand Specialist, I am looking for a dynamic role that allows me to drive brand growth through strategic initiatives. I seek opportunities to leverage my expertise in design, visual communications, and digital engagement to enhance brand visibility. A position where I can collaborate cross-functionally to shape compelling brand messaging, monitor brand performance, and adapt strategies to stay ahead of market trends would be ideal. Additionally, I am excited about roles that foster creativity and innovation, with a strong focus on long-term brand sustainability.
What you are interested in working with us?
I am interested in taking up a role as a Brand Identity Specialist because I am passionate about crafting and elevating brand identities. I thrive in environments where I can combine creativity with effective strategies to build strong brand connections with consumers. The opportunity to analyze market trends, develop compelling brand stories, and drive customer loyalty excites me. I enjoy collaborating with diverse teams to bring a brand’s vision to life and am eager to contribute to a brand’s growth and long-term success. This role offers the perfect blend of creativity, strategy, and impact that aligns with my career goals.
What has been most challenging experience in a past role?
At Cummins, I had the opportunity to work on multiple elements, most notably handling the "Make in India" Exhibition. My involvement began right from the design phase of the exhibition stall, ensuring it was visually engaging and aligned with the brand’s objectives. I played a key role in developing various collaterals, including brochures, videos, and miniature models, to effectively communicate our message. This experience honed my skills in project management, creative development, and cross-functional collaboration, allowing me to contribute to a highly successful exhibition.

Cover latter

Dear Hiring Manager,

I am writing to express my interest in the Brand Identity Specialist position at your organization. With a strong background in communications, strategic planning, designing, video production and events, I am excited about the opportunity to contribute to your team.

As a brand and communications professional with nearly 19 years of experience, I have collaborated with diverse companies to establish robust and enduring brand communication platforms. In the early stages of my career, I concentrated on developing and implementing communication strategies for well-known brands, primarily utilizing public relations as a tool. The latter half has been particularly dynamic, combining marketing, video production, events, and digital marketing. I have been deeply involved in creating corporate films, conceptualizing brand initiatives, and managing corporate events. I have also collaborated closely with CSR teams to brainstorm and promote awareness of various initiatives.

I am confident that my combination of creativity, strategic thinking, and hands-on experience in marketing communications will enable me to make an immediate contribution to your team. I look forward to the opportunity to discuss how my skills and background align with the needs of your organization.

Thank you for considering my application and look forward to the opportunity to discuss this further.

Sincerely,
Anu Soman

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